WHERE ARE ALL THE MEN?
A look into the missing demographic
of BIPOC men in MRX.
From personal care & grooming to fashion and wellness, men, especially BIPOC men, are slowly becoming the new super consumer."
Crux Research. "I have more LinkedIn contacts
named "Steve" than contacts who are Black", 2020 July 1.
We believe that better insights stories are told when the architects of those stories accurately reflect the audiences they speak for.
We asked multicultural male research practitioners what they love most about this field.
Many have found the work to be extremely impactful, both within their communities and the organizations they work in.
So what’s leading to the BIPOC male gap in market research?
Compared to other industries, the contributions of researchers have historically been undervalued.
"More information we have on ourselves, more strength to help the community - Information give one power" - Leo, Male Latino
“You’re able to do work that aligns to your values. I wanted to work with ppl who I’m really aligned with and do meaningful work. I didn’t want to be at the whim of budgets and bottom lines, and I want to have more influence and even do pro-bono work. There is flexibility to do passion projects.”
“I was really surprised when I got into the field how much executive level interaction I had as a relatively entry level person on the research side. Your insights and research go really up to decision makers and decision makers that are using a lot of your input, and you get a lot of visibility across the organization in a way that I think other roles may struggle to.”
ANSWER: LACK OF AWARENESS COMBINED WITH
CULTURAL EXPECTATIONS OF MEN
"Yeah, there’s definitely subconscious bias, right? There's times where. I might not have taken [a role] because it may be perceived as less technical than something else… There's always this bias of aligning, technical roles with traditionally masculine ideologies. I think that' definitely, in retrospect, played a role in the way I've kind of navigated my career.”
“If we do our jobs well, no one knows we exist…”
“ Unlike other industries, where you make a product and you see it on shelves or you see it walking out of the assembly line…With us, it's a little bit different”
So why is it so important for us to fix this gap?
Sticking To Predictable, Familiar Career Paths Can Lead To A Lifetime Of Unfulfillment
Minorities often pursue roles that feel safe, or that they know to be successful, but that often pigeon holes them into roles, careers and lifestyles that may not fit exactly who they are or why they want to be.
There is an Opportunity to Correct Cultural Power Imbalances
Data and insights touch and inform everything we do. There is a need to ensure that the people in the seats gathering the insights and building the tools to enhance our lives are as diverse and representative as possible.
There is a Positive Impact When We Tell Our Own Stories
Finally, it is crucial that people of color understand the power of being architects of their own stories.
Humans are story tellers, and with those stories come our histories, our traditions and our culture. From African Griots to Indigenous Story Tellers, the ritual of storytelling is a vital part of the American minority & immigrant experience.
By pursing careers in market research, we have the ability to connect the histories of our pasts with contemporary experiences today in a more complete, authentic and thoughtfully nuanced way than those who have never lived in our shoes.
What You Might Be Thinking
I’ve already started on my career journey so I think it’s too late for me to explore this field.
Did you know that it takes an average of three years into their professional careers for MRX practitioners to find their way into the industry?
Did you also know that MRX practitioners often come from a wide variety of educational backgrounds that are not often associated with the field or market research?
As long as you are curious about market research, understanding people and asking “why” then there is a place for you here- you just need to be willing to explore.
How do I go about getting into the space?
I’m a student, and not yet in the professional space- how do I go about getting started?
LEARN ABOUT THE INDUSTRY (Coming soon)