A MODERN ASIAN STORY
A submission by ThinkNow Research
The history of Asians in America consists of stories not often told or relived, as they are often filled with shame, trauma and an overwhelming desire to be forgotten.
But to forget these histories and the varied ways they've taken shape over time means erasing the rich, nuanced experiences of more than 22 million Asian Americans existing in the US today.
Asian Americans and the legacies of their ancestors are inherently woven into the foundation of what America is today.
Recently, many of the forgotten mistreatments, stereotypes and prejudices of the past have bubbled back up to the surface and new generations of Asian Americans have found themselves the targets of hate and ridicule fueled by the sentiments of America's past.
This past includes a litany of exclusion acts and "agreements" (Chinese Exclusion Act, Gentlemen's Agreement, Asiatic Barred Zone and more), false promises around naturalization in exchange for labor and Japanese internment camps.
Asian Americans have experienced entire lifetimes of mistreatment and ridicule while trying live and obtain the "American Dream".
Despite this, Asian Americans continue to be one of the most diverse, fastest growing racial group in the United States.
Let's learn more about who they are.
Cultural Context: Touch of White Creative
The Black Lives Matters Movement started nearly 7 years ago after the acquittal of George Zimmerman in the shooting death of Trayvon Martin. What seemed like a momentary response became a nationally recognized movement as the deaths of unarmed African Americans continued to plague the media.
Research Study: ThinkNow Research
In 2020, there was a follow up study on Asian identity. Both of those studies are reflected here.
Total Pop = $60,336
Average income by ethnic group:
Financial success 4.7
Respect for elders 4.6
Conforming to societal norms 2.5
Take the time to research this multifaceted audience so you understand the cultural values shaping their identity and driving brand preferences and loyalties. Doing so could be the difference between winning or losing with this consumer group.
Click here to learn more about this report by ThinkNow Research.